ABOUT US
Nature’s Love
Nature’s Love is a fresh produce brand that forms part of Ganfer Fresh’s agricultural operation. Our purpose is to connect the field with the market by delivering high quality fruits and vegetables supported by strong processes, a reliable supply chain, and a constant focus on freshness and consistency.
We work in collaboration with different growing regions, integrating agricultural expertise, infrastructure, and coordinated operations that allow us to deliver reliable products from the field to the consumer.
More than producing and distributing fresh food, Nature’s Love represents a vision of responsible agriculture built on respect for nature, teamwork, and commitment to the communities where our products are grown.
OUR INSPIRATION
Nature’s Love’s identity is inspired by Marcela Fernández de Gándara, a key figure in the history of the family that founded the Ganfer Group. Her way of relating to people, her social awareness, and her respect for the land influenced the values that have guided the group over the years.
Those who knew her remember her warmth, her commitment to the community, and her humanistic view of working in the fields. This way of understanding agriculture and the impact of a company on its environment is what gives meaning to Nature’s Love today.
The brand image draws inspiration from her figure as a way of reflecting and keeping that legacy alive.
OUR ROOTS
Our roots go back to the beginnings of the family project that led to the Ganfer Group. At the start of the last century, José Ramón Fernández arrived in Hermosillo, Sonora, where he started an agricultural project that laid the foundations for a deep connection with the land
Over time, that entrepreneurial spirit shaped a family owned business group that has grown over several generations within the agricultural sector, consolidating a way of working based on knowledge of the countryside and a long term vision.
These roots are still present today at Ganfer Fresh and continue to influence the way we bring our products to market.
Nature’s Love by Ganfer Fresh
Ganfer identified an opportunity to expand its operations into new markets within the agricultural sector, particularly in the berry category. As part of this evolution, Nature’s Love was created in 2019, a brand designed to serve this segment in a specialized way and with its own identity.
Nature’s Love emerged within the Ganfer Fresh, leveraging the accumulated experience, knowledge of the field, and agricultural infrastructure developed over the years.
While Ganfer Fresh focuses on agricultural operations, Nature’s Love brings that work to market, always taking care to preserve the origin and quality that distinguish our products.
Our Social Commitment
In addition to its operations in the field, Ganfer Fresh maintains an active commitment to the communities that form part of its environment. Through a foundation with a social focus, it promotes initiatives aimed at supporting women and children in vulnerable situations, seeking to generate a positive and sustainable impact.